Who we are
Welcome to Blue Magnet, where we’re unapologetically different and we think your brand should be too.
We focus more on helping your product become the strongest, most relevant one in your market . . . and less on theory, process diagrams, and 100-slide playbooks.
Because at the end of the day this isn’t about cookie-cutter application of strategy, it’s about positioning your product for success.
Your company is unique and having a Blue Magnet strategy is all about leaning in, listening to the market, and finding those underserved customers.
Do that and you will build a narrative that attracts a new segment of customers and defines your market.
So, forget about the boilerplate strategy formulas, over-architected project plans, multi-day workshops and rates that make Fortune 100 CFOs spit out their coffee. . .
And step into our conversational and collaborative work style where our focus is on learning your business, identifying your biggest blockers to growth, and delivering tailored co-developed strategies, all with speed and urgency to expedite growth.
Matt Fedak - Principal Strategist
In my 20 years’ experience leading product and go-to-market strategy for numerous B2B technology businesses, the biggest lesson I’ve learned is that companies’ product-market fit begins to diminish long before the impact is seen in the data.
The challenge is over time Founders transition out and Operators take their place. Competing solutions saturate the market. Traditional roles in Product and Marketing are primarily focused on launching features and keeping up with competition.
What’s lost is the reason the business was successful in the first place - they had identified an underserved market with a problem that needed solving. But like technology and culture, problems evolve and needs change.
This is why I started Blue Magnet - to help companies reset and identify the next “where to play” and “how to win” strategies when growth is not meeting expectations.
Real market discovery work to identify new sources of growth for your business and how to uniquely position yourself to capture it. And it’s never too early to operate with this mindset, because positional strength is fleeting; especially in today’s AI-accelerated world.
If your team is executing hard but growth is underperforming – let’s talk.
Why blue magnet?
A blue magnet is the physical form our brand takes, from our ethos (Be bold, be different) and our philosophy of finding new, untapped problems and underserved customers.
The “blue” is also a loose nod to the concept of Blue Ocean Strategy made famous by Chan Kim and Renee Mauborgne - though we focus more on you standing out in your existing market.
And the “magnet” . . . well, we believe the best value propositions are magnetic. In other words, they reduce friction and draw your ideal customers to you.
Contact us
Whether you have a project in mind, or need a conversation to talk through potential areas of focus, or just want to network and connect, we’d love to hear from you!
Fill out the form (or send a direct email) and we’ll schedule a time to chat.